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How to diagnose espresso extraction (part I)

How to diagnose espresso extraction (part I)

Italian 4m (barista, bean grinder, blending, and espresso machine) includes the key factors in the formation of espresso. The questions often asked on home-barista.com forums often focus on the last factor: which Italian machine should I buy? Once a buyer limits their list to a few options, family coffee hands often start to get pregnant.

2015-11-09
13 reasons for the failure of opening a coffee shop

13 reasons for the failure of opening a coffee shop

1. Your coffee shop lacks the flavor of life. The creativity and theme of your coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason for the failure of many coffee shops lies in the owner of coffee.

2016-05-30
How Starbucks develops Starbucks Marketing Model in China Starbucks in China

How Starbucks develops Starbucks Marketing Model in China Starbucks in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 Chinese cities. With this momentum of development

2016-04-05
General knowledge of Chinese Tea and Western Coffee Culture

General knowledge of Chinese Tea and Western Coffee Culture

Tea, coffee and cola are called the three largest drinks in the world, and the largest consumption is tea and coffee. Coffee plays an irreplaceable role in the life of westerners, no matter in school, company, shopping mall or at home, everyone enjoys it with a coffee cup, while tea is deeply rooted in Chinese life, it is not only a kind of drink, but also carries Chinese culture. Tea and coffee represent

2015-07-28
Shop opening preparation work Cafe opening process

Shop opening preparation work Cafe opening process

The customer is God, seizing the customer and leaving word of mouth to the guests is the key to long-term operation. If a boss can sincerely and sincerely care about every guest and take good care of every guest who arrives at the store, the store can have the hope of long-term operation and have a chance of success. It has to be said that now cafes seem to be facing greater competition, and they want to survive in the cruel market competition.

2015-09-06
Coffee and Health issues in the New York Times Coffee Research and Coffee Daily

Coffee and Health issues in the New York Times Coffee Research and Coffee Daily

Do decaffeinated coffee have the same benefits? Decaffeinated coffee is not included in most studies because fewer people drink it and the data are not available. However, a small number of studies that include it have different results: decaffeinated coffee does not seem to have the preventive effect of normal coffee in terms of cardiovascular disease; it is obvious in the comprehensive analysis of a case of stroke.

2016-07-11
Starbucks goal: to

Starbucks goal: to "drive away" customers to become a coffee convenience store

In the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Such an exquisite positioning has exposed the nature of Starbucks' split personality.

2015-06-01
Coffee brewing method: the brewing ratio of hand pot coffee refers to the proportion of gouache according to the desired flavor.

Coffee brewing method: the brewing ratio of hand pot coffee refers to the proportion of gouache according to the desired flavor.

Practical parameter for the proportion of hand brewed coffee [heavy taste] 1 (coffee beans per gram per milliliter of black coffee), I. e., gold cup criterion 1buret 12.5 grams 1lane 13.5 (bean weight ratio unboiled water milliliter) [moderate taste] 1ve12 cup 1bureau 13 (i.e. gold cup criterion 114.5grams 1purl 15.5) [refreshing] 1rig 14 cup 1rig 16 (i.e. golden cup criterion 1: 16.5 correct 1) 18.5) the scale is right But the proportion of soaking and cooking is not

2015-12-10
How do you manage the 13 key elements of your coffee shop that need to be concerned about?

How do you manage the 13 key elements of your coffee shop that need to be concerned about?

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2016-01-21
Hangzhou's first crowdfunding coffee shop closed down sadly.

Hangzhou's first crowdfunding coffee shop closed down sadly.

Does everyone gather firewood and the flame is high or three monks have no water to drink? The first crowdfunding coffee shop in Hangzhou, which sounds beautiful, went out of business sadly. Our reporter Ji Yuya used this newspaper to issue an assembly order for 50 people to open a coffee shop two years ago, which drew applause at the same time. It also raised questions: can such a coffee shop be opened? How long can you survive after driving? nine months later

2015-04-29
Introduction to coffee: how to select 12 kinds of coffee beans that are well-known in the world

Introduction to coffee: how to select 12 kinds of coffee beans that are well-known in the world

There are usually two methods to classify the types of coffee beans, one is to classify by variety, mainly to distinguish between fine coffee and instant coffee, and the other is to classify by country of production, which is used to distinguish the regional classification of fine coffee. According to tradition, it is rarely classified according to the coffee brand, because the boutique coffee is not.

2023-03-26
Sum up the operation of 13 failed cafes.

Sum up the operation of 13 failed cafes.

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2015-08-06
Starbucks News Coffee Network News latest Coffee News Why does Starbucks dream of breaking the tea chain?

Starbucks News Coffee Network News latest Coffee News Why does Starbucks dream of breaking the tea chain?

Why did Starbucks break the tea chain? "Chinese and Foreign Management" magazine 2016-03-14 08:42:42 Internet + Innovation Starbucks Reading (83) comments (0) statement: this article was written by the author stationed on the public platform of Sohu. Except for the official account of Sohu, the views only represent the author. Does not represent Sohu.

2016-03-17
How much does it cost to open a small coffee shop?

How much does it cost to open a small coffee shop?

Do you have such a dream? One warm afternoon, I sat lazily at the window, the aroma of coffee in front of me drifted into a dense mass, you quietly watched the sun and fleeting years flowing slowly from your fingertips, and opposite you was Prince Charming or Snow White of your life. STOP! That's the end of the topic. You must have had such a fairy tale dream. Well, you must still not have it here.

2015-10-20
Coffee experts summarize 13 points of failure of the cafe

Coffee experts summarize 13 points of failure of the cafe

1. Your coffee shop lacks the flavor of life. the creativity and theme of the coffee shop must come from life and be higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail lies in the theme of coffee.

2015-07-23
Coffee knowledge terminology for coffee taste evaluation

Coffee knowledge terminology for coffee taste evaluation

With regard to the evaluation of coffee, we have previously sorted out the evaluation of individual coffee, but most of them are personal perceptual feelings and lack of professional terminology description. Below, we will sort out the factors of coffee taste evaluation in more detail in the light of the terms and personal feelings of the World Coffee Organization. According to the World Coffee Organization, first of all, the terms of coffee product evaluation are roughly divided into three parts:

2014-09-10
Factors affecting hand flushing methods of hand flushing Cafe

Factors affecting hand flushing methods of hand flushing Cafe

The essence of sailor coffee is to extract the unique flavor and taste of coffee beans by hot water at a certain temperature. the main ingredient of coffee is water. So the quality of the water is the key, but if it's not a cafe, but playing at home, you don't have to worry too much. But it is definitely not recommended to use tap water, too many impurities. Just buy an easy-to-use filter kettle, more

2016-06-16
Chinese Tea and Western Coffee Culture

Chinese Tea and Western Coffee Culture

Tea, coffee and cola are called the three largest drinks in the world, and the largest consumption is tea and coffee. Coffee plays an irreplaceable role in the life of westerners, no matter in school, company, shopping mall or at home, everyone enjoys it with a coffee cup, while tea is deeply rooted in Chinese life, it is not only a kind of drink, but also carries Chinese culture. Tea and coffee represent

2014-08-06
What can Crema of Espresso tell us?

What can Crema of Espresso tell us?

During the roasting process, a large amount of carbon dioxide is produced in the coffee beans, most of which will be emitted during the cooling process, and a few will continue to be kept internally, and these gases will be released when the coffee powder is ground, so coffee must be made as soon as possible after grinding. When hot water strikes coffee powder under Espresso pressure, it will emulsify the insoluble oil of coffee powder and at the same time, it will be supersaturated.

2015-01-05
What can Espresso's Crema tell us?

What can Espresso's Crema tell us?

During the roasting process, a large amount of carbon dioxide is produced in the coffee beans, most of which will be emitted during the cooling process, and a few will continue to be kept internally, and these gases will be released when the coffee powder is ground, so coffee must be made as soon as possible after grinding. When hot water strikes coffee powder under Espresso pressure, it will emulsify the insoluble oil of coffee powder and at the same time, it will be supersaturated.

2015-01-15
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